About Us

Starting in 2011 at our family garage in London, ALVA PC began its journey into the gaming industry by hosting its very own gaming competitions – two custom PC’s were built and the prize money for the tournament winner was £150; entry was £15 per gamer and food and drinks were also sold at the venue. We printed leaflets, posters and flyers to advertise our showing and promoted it for a month. Call of Duty Modern Warfare 3 was our game of choice and we were confident that our event was going to be a success but we were very wrong. Our first attempt was a massive failure as nobody showed up – it was just us in a cold garage, two blank screened computers, stale food on a nearby table and a feeling of disappointment floating around in the air.

We spent the following week cracking our brains to understand how a month of promotion can end up being such a failure but then it dawned on us – our location was terrible and we did not target any demography when promoting the event. If we wanted this to work then we were going to have to take a bigger leap of faith. We started searching for professional venues and started promoting to our target audience, males aged ten to thirty. This time we promoted it for three months and twenty seven people showed up which is not many but we were ecstatic nevertheless. Our event was a success – and not because we made money because the truth is we actually made a huge loss, but because twenty seven people had a great experience on custom PC’s we built and an idea we created. Once we improved our venue search and promotional methods we were off to the races.