Privacy Policy

This Privacy Policy explains how ALVA PC collects, uses, stores and protects your personal information when you use our website or place an order with us.

ALVA PC is a trading name of Anode & Cathode Ltd. We are committed to handling your personal information responsibly and in accordance with applicable UK data protection law.

We may update this policy from time to time by publishing a revised version on this page. Please review this page periodically to ensure you remain happy with any changes.

Who we are

ALVA PC is a trading name of Anode & Cathode Ltd, a company registered in England and Wales. Company number: 11301743. VAT number: GB339821478. Registered office: 53 Sherwin Court, Kent, DA8 2PP.

What information we may collect

  • Full name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Order details and purchase history
  • Payment-related information supplied via our payment providers
  • Website usage data, including IP address, browser/device information and cookies
  • Any information you provide when contacting us

How we use your information

We use your information where necessary to operate our business and provide our services, including to:

  • process and fulfil orders;
  • communicate with you about your order or enquiry;
  • provide customer service, returns and warranty support;
  • maintain internal records;
  • improve our website, products and services;
  • prevent fraud, verify transactions and manage payment disputes;
  • comply with legal, tax and regulatory obligations;
  • send marketing communications where you have consented or where otherwise permitted by law.

Fraud prevention and dispute handling

To help protect customers and our business from fraud and unauthorised transactions, we may use personal information and order-related data to verify orders, assess risk, investigate suspicious activity, and respond to chargebacks, payment disputes, law enforcement requests, or regulatory enquiries.

This may include retaining and using order records, fulfilment records, delivery confirmation, tracking data, correspondence, IP/device data, and transaction metadata where reasonably necessary for fraud prevention or dispute resolution.

Marketing

We may send promotional emails about products, offers or updates that we believe may be of interest where you have consented to receive them or where otherwise permitted by law. You can opt out of marketing communications at any time.

Who we share your information with

We do not sell your personal information. We may share information with trusted third parties where necessary to operate our business, including:

  • payment processors and payment service providers;
  • delivery and courier companies;
  • website, hosting and technology providers;
  • professional advisers;
  • law enforcement, regulators, or dispute resolution bodies where required or reasonably necessary.

Security

We take reasonable technical, organisational and administrative measures to help protect your personal information against unauthorised access, misuse, loss or disclosure. However, no transmission over the internet or method of electronic storage can be guaranteed to be completely secure.

Cookies

A cookie is a small file placed on your device to help analyse web traffic, remember preferences and improve your browsing experience.

We may use cookies and similar technologies to:

  • remember your preferences;
  • understand how visitors use our website;
  • improve website performance and usability;
  • support analytics, marketing and fraud prevention activities.

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

Links to other websites

Our website may contain links to external websites. Once you leave our site, we are not responsible for the protection or privacy of information you provide to those websites. You should review their own privacy policies.

How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to fulfil orders, maintain records, comply with legal obligations, and deal with fraud prevention and dispute resolution.

Your rights

Depending on your circumstances, you may have rights in relation to your personal information, including the right to request access, correction, erasure, restriction, objection, or portability, subject to applicable law.

If you would like to exercise any of these rights, or if you believe any information we hold about you is incorrect or incomplete, please contact us via our website contact page or by email.

Contact

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us via https://alvapc.co.uk/contact-us/.